A Jargon Busting Guide to B2B Programmatic Advertising
DECEMBER 18, 2018
Cost Per Action (CPA) – CPA can be referenced in a few different ways. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. Do you know your DCO from your DMP?