When Did Programmatic Advertising Start: A History Lesson


With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick.

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). DoubleClick – a Google marketing platform that combines advertising and analytics. Do you know your DCO from your DMP?

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Cost-per-click (CPC). The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1 billion, it became DoubleClick for Publishers (DFP), a premium network of publishers for the tech giant.

Automating PPC with the New Google Ads


Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. Rather than running multiple calculations based on CPC, Google will now do those calculations automatically, making the cost of a particular action clear in the reports.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics


For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums. Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis.

SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution


Evaluate your performance – Google recommends focusing on the most important indicators to your business (namely conversions or revenue), rather than focusing on “secondary” indicators such as CPC. DoubleClick Search and Smart Bidding.