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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Action (CPA) – CPA can be referenced in a few different ways. Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA. Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. Do you know your DCO from your DMP?

10 Things That Can Destroy an Email Marketing Program

delicious b2bmarketing

CPM Calculator CPA Calculator Website Optimization ROI Calculator. Your campaign frequency has now gone up significantly. Rx: Cap your frequency to match your consumers preferences, and if they do unsubscribe, offer to reduce the frequency to a minimum. Sponsored by Doubleclick. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ Academy. Search Engine Watch. SES Events.

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

The advertiser’s campaign contains details about the target audience, budget, frequency caps, and much more, whereas, on the side of the publisher, they install the ad-network ad tags on their site. Some of the options you could consider are: Cost per thousand impressions (CPM). Viewable CPM (vCPM). Cost-per-acquisition (CPA). The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1