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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Action (CPA) – CPA can be referenced in a few different ways. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille.

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Some of the options you could consider are: Cost per thousand impressions (CPM). Viewable CPM (vCPM). Cost-per-click (CPC). Cost-per-acquisition (CPA). Cost-per-view for video (CPV).