Remove Cost Per Thousand Remove CPA Remove CPM Remove Doubleclick
article thumbnail

How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. App Installs : It will optimize your CPM while targeting users most likely to complete an app install (called “oCPM”). Description Length : Between 12-100 characters.

article thumbnail

10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

CPM Calculator CPA Calculator Website Optimization ROI Calculator. Sponsored by Doubleclick. Social Media Community Management Social Commerce Social Integration Social Media Smarts. SEO Paid Search Search Marketing. More Categories. Ad Industry Metrics. Audience/Traffic. Live Events. Webinars Conferences & Expos.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Action (CPA) – CPA can be referenced in a few different ways. Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA.

article thumbnail

How to Leverage YouTube Advertising for Your Direct Response Campaign

Hubspot

These ads are only six seconds, non-skippable, and use cost-per-mille (CPM) bidding rather than CPV or Target CPA. They are Maximize Conversions and Target CPA. After running with this bidding strategy from anywhere between a few days to one week, you should see the cost-per-action (CPA) stabilizing.

Youtube 92
article thumbnail

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Some of the options you could consider are: Cost per thousand impressions (CPM). Viewable CPM (vCPM). Cost-per-click (CPC). Cost-per-acquisition (CPA). Cost-per-view for video (CPV). In many ways, AdSense is the oldest ad network available.