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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

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4 Ways to Get Started with Personalization

GreenRope

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. You can’t.

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4 Ways to Get Started with Personalization

GreenRope

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. You can’t.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. You can’t.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. You can’t.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. You can’t.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. You can’t.