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3 More Critical Roles that Need SEO Skills

Biznology

Several studies showed that users tend to click organic listings up to 30 percent more often if there is a paid listing for the same page on the search engine results page (SERP). In paid, you rank against the other ads on a SERP based, in part, on the page’s quality score. And even the mechanics are similar.

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Should You Test That? When to Engage in SEO Split Tests

Moz

One of my biggest observations when working on these projects has been the most pressing and often overlooked question: “Should we test that?”. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). Of course, with bigger changes, comes bigger risks.

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Should You Test That? When to Engage in SEO Split Tests

Moz

One of my biggest observations when working on these projects has been the most pressing and often overlooked question: “Should we test that?”. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). Of course, with bigger changes, comes bigger risks.

SEO 64
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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

Customer behaviour data: Website visit duration, pages viewed, click-through rates (CTR), and interaction with online content. Win the E-E-A-T game, and you win in the search engine results pages (SERPs). This, of course, is no easy feat. Your valuable, shareable insights can attract backlinks.

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Does The Skyscraper Technique Work Anymore?

Marketing Insider Group

And when this technique first hit the digital press, it understandably gained a lot of traction. After creating a list of content-worthy keywords (using SEO tools & tactics , of course), you can search each topic on Google and assess the top 5 ranking articles: Image Source: Google This is your competition.

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How to Solve PPC Keyword Cannibalization

QuanticMind

That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . Employ 301s Liberally: If you’re splitting your CTR between a collection of moderately relevant pages, essentially you’ve turned them into competitors.

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The Character Count Guide for Blog Posts, Videos, Tweets & More

Hubspot

It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP). It's the short description you see on a SERP to "preview" what the page is about. That happens when you press the rotating arrow icon to retweet a post, and then add a comment in the text box provided. Meta Description.