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How to Create a Writing Style Guide Built for the Web [Free Guide]

Hubspot

You might find employees are more likely to reference these tools when provided with an online subscription that contains a search function instead of a paper book through which they have to flip to find their answers. ecommerve vs. e-commerce. internet vs. Internet. website vs. web site. Facebook Like vs. Facebook like. And on and on and on.

Rules 100
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Here are 20 ideas. Generate webinar registrations. Gather market intelligence.

ROI 100
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How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

Oh, wikis are a pain. I left out wireframes just so wikis could be last.). ”, “How Much Are Closing Costs?”, Get a better idea of the cost for your content plans. They deserve to be last. ”, “How Much You Can Save: 15-Year vs. 30-Year Mortgages”).

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How to Make an Editorial Style Guide That’s Freelancer-Friendly

ClearVoice

For in-depth guidelines or examples, link to external sources, such as wikis, FAQs on a website, or other guides. Create a freelancer-friendly style guide with Google Slides: If you wikis scare you or you hate the hassles of old PDFs floating around in the digital universe, Google Slides has an excellent “Publish to web” option.

Wiki 45
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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. com , wiki.