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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

The CTA can be almost anything, but commonly used calls to action include Buy Now, Sign Up, Download, Get Started, and Read More. The California Consumer Privacy Act (CCPA) is a law that imposes certain obligations around privacy and security on companies that collect personal information from California residents.

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How to Get Started with LinkedIn Ads

Sprout Social

Creating Your LinkedIn Company Page. Don’t worry about the size of your team: granted you aren’t flying solo, company pages are totally fair game. For example, here’s Sprout’s company page in the wild. You’re a current company employee and your position is listed in the “Experience” section on your profile.

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Facebook Ads Benchmarks: Optimize Your Facebook Spend

Metadata

I’m not telling you that every B2B SaaS company in this industry gets $X CPC or CPL. We always suggest you take these Facebook paid social benchmarks as a single data point to support a larger story. The three most popular Facebook CTAs are: Learn More Download Sign Up. What’s a good CPM for Facebook?

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The Big List of Content Marketing Acronyms

Brandpoint

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. An older model for identifying qualified leads, first developed by IBM.