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How to Train Your Media Planning AI (The Right Way)

Bionic

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. It’s clear AI can give you a competitive advantage. A key factor in creating a smart, strong AI is feeding it good training data.

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How to Define & Measure Social KPIs – Part 4

Valasys

For the B2B brands quantifying the endeavors of their social media marketing endeavors ha always been an important pre-requisite to optimize their marketing endeavors. However, how to set the Social Media KPIs, remains the question that bothers the marketers. Source: Sophisticated Marketer’s Guide to LinkedIn).

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How to Define & Measure Social KPIs – Part -1

Valasys

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.