SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Martech

MAY 30, 2023

The question is how can marketers personalize campaigns at scale? To answer this, here’s a look at some how well-known companies are successfully using a range of different marketing personalization software solutions. The result: A 65% drop in cost per acquisition (CPA) month on month.

Cost per Acquisition 119

Cost per Acquisition Personalization ROAS Paid Search Agency 119

QuanticMind

MAY 28, 2019

But just in case, we’ll go on… Portfolios are groups of assets, and in search engine marketing, these assets are the keywords and “publisher objects” that you can apply bids and bid strategies to. So by way of example, let’s say you want your keyword group to maintain 220% ROAS while maximizing revenue. Thanks Google!

PPC 40

PPC Optimization ROAS SEM 40

Salesforce Marketing Cloud

MAY 29, 2024

Legislation, regulation, and an increasingly data-conscious audience have put an end to third-party cookies as a viable primary data source, pushing marketers to look for more sustainable ways to learn about their customers. First-party data — information volunteered by customers — is now a crucial source for the modern marketer.

Paid Content 126

Paid Content Marketing AI Sales Management Lead Ranking 126

Digilant

AUGUST 19, 2020

Why are digital marketing KPIs important? . As digital marketers, our job is to ensure that we’re meeting these customers throughout their customer journey, with crucial touchpoints. This is where your digital marketing KPIs step in. . What should you consider when choosing a digital marketing KPI ?

Cost per Acquisition 59

Cost per Acquisition Cost Per Click ROAS CPA 59

Convert

NOVEMBER 8, 2022

No, not as many marketers are crazy about it as they once were. With ad blockers, huge privacy shifts, tough competition, etc., Instantly, advertising on Facebook and Instagram became less effective, while Apple started jostling to own and use all its first-party customer data. “PPC is dead.”. PPC is dying.”. Intent rules all.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98