Stats to Track Through the Customer Lifecycle
Ontraport
NOVEMBER 4, 2019
At this point, your audiences are cold — meaning these people are nameless (not in your CRM database), and you’re trying to do two things: “Cookie” them so that even if they don’t opt in for anything or give you their contact information, you can at least retarget them. Stats to track in the Attract stage. Cost per click (CPC).
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