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5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

Directive Agency

However, you also have links to lesser-known review sites, too (we’ll get to those in the next point). As opposed to organic optimization, which requires long-term link building and improving the keyword orientation over time, PPC is different. You know your Cost Per Click and your Cost Per Acquisition.

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Google Ads: The Definitive Guide (2018 Update)

SendX

If your ad has a very high score, you have pretty good chances of getting your ad displayed without having the highest Cost Per Click (CPC). And you can DRASTICALLY reduce your CPC and boost your conversions at the same time by keeping the other 4 factors into account. Calculating the CPC. CPC accurately.

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PPC or SEO? Choosing Based on Budget & Maximizing Your ROI

Directive Agency

If you have to pay for an initial click and it still only convert less than 2%, it’s hard to make a business case for the ROI of PPC. To solve this, you need a higher conversion rate, a lower CPC, or better organic rankings. When it comes to costs for PPC or SEO, your project needs will inform your cost in most instances.

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Complete Guide to B2B Marketing

Directive Agency

This role is critical in that it allows you to not only increase revenue, but also manage your cost per acquisition in a way that keeps more cash on hand. Here are some daily tasks your SEO should be performing for high growth: Link building. Link Building. Digital PR/Link Building.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Cost per action This method of paying for advertising, also known as pay per action, allows advertisers to pay agencies only when an ad does what the advertiser hoped it would, such as encourage clicks, impressions, signing up for newsletters or purchases.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Cost per action This method of paying for advertising, also known as pay per action, allows advertisers to pay agencies only when an ad does what the advertiser hoped it would, such as encourage clicks, impressions, signing up for newsletters or purchases.