Modern B2B

MARCH 28, 2024

One of the key advantages of AI is its ability to uncover patterns and correlations. It allows us to focus resources where they’ll yield the greatest return on investment, along with proactively addressing potential challenges, anticipate market trends and tailor personalised experiences driving enhanced engagement and loyalty.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

SalesIntel

MAY 13, 2024

Personalization: Personalized interactions enhance customer satisfaction and loyalty. Retention and Loyalty: By leveraging customer data, you can anticipate customer needs, proactively address issues, and provide exceptional customer service. This helps foster long-term relationships and promotes customer loyalty.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Valasys

FEBRUARY 2, 2024

Next, sophisticated AI algorithms analyze this data to identify patterns, trends, and correlations related to consumer behavior, preferences, and purchasing habits. One notable benefit is the ability to enhance customer engagement and loyalty through personalized experiences. Detect subtle patterns and correlations.

Marketing AI 40

Marketing AI Ethics Paid Search Agency Customer Satisfaction 40

Only B2B

JULY 13, 2023

Personalization based on intent data not only enhances attendee engagement and satisfaction but also increases the chances of post-event conversion and long-term customer loyalty. Marketers will need to ensure compliance and prioritize transparency and consent when collecting and using intent data.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Martech

SEPTEMBER 28, 2021

Every identity resolution vendor profiled in this report maintains a proprietary identity graph or database that houses all the known identifiers that correlate with individual consumers. Marketers with customers in the European Union have had to comply with GDPR since May 2018. Identity graph. Privacy compliance and data ownership.

Marketing Automation Services 108

Marketing Automation Services Privacy Enterprise Management Work Management 108

Onalytica B2B

JULY 16, 2018

To much amusement Tim started by making the distinction that he was from Onalytica, not to confused with Cambridge Analytica, and that we are completely GDPR compliant. Following the frenzy of the quiz, Tim talked about how the market is changing; brand loyalty, advertising effectiveness, trust and attention span are all down.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129