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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

The ongoing shift in Google's algorithm over the past decade indicates a new market focus on meeting user expectations. Before we delve deeper into the metrics that will likely correlate with an increase in rankings in the age of user experience, it's worth noting that no search engine is an open book. Dwell Time.

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What to Do with Your Old Blog Posts

Moz

With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon? Unfortunately, initial forays into branded content did not always dwell on minor issues like “quality” or “entertainment,” instead focusing on sheer bulk and, of course, all the keywords. Why bother addressing old blog posts?

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Google Rankings: Dwell Time, Page Views, and Engagement Rates

ClearVoice

Can dwell time, page views, and user engagement affect your Google rankings? With these engagement-related factors out of the way, let’s turn to the ones that are most disputed: dwell time and page views. Dwell time, also referred to as “session duration” and “time on site,” is a metric tied to content quality.

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2021 Guide to Using Google Analytics in CRO

Convert

5 Hidden Opportunities with Google Analytics. On your endless quest to improve your CRO, you’ve likely come to rely on Google Analytics as a handy KPI gadget. … It was a lack of proper Google Analytics experiments setup. Why Use Google Analytics? Don’t have Google Analytics set up yet?

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The DIY Mobile SEO Guide: How to Be Mobile-First in 2024

Optinmonster

Learn how to rank #1 on Google with our Ultimate Guide to SEO What Is Mobile SEO? While there are several search engines, when it comes to mobile SEO, Google is the most important one. That’s because it accounts for almost 95% of the mobile search market. Login to Google Analytics, and navigate to Audience » Mobile.

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Using Traffic Ratio KPIs to Improve Content Efficiency

seo.co

An oft-ignored key performance indicator (KPI) of your content marketing campaigns is measuring your on-site and competitor traffic ratios. In most cases, this means using Google Analytics traffic data from the same time reference (i.e. On-page dwell time should also be considered. How are they calculated?

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How to Rank Without Building Backlinks

seo.co

User Data is Key Everyone pretty much knows by now that Google controls the search engine market and that user experience is one of the main ways they judge the value and ranking of your site. There is a direct correlation between both the quality and quantity of recent backlinks and search engine rankings.