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5 Pointless Marketing Metrics You Can Stop Tracking Today

Hubspot

We blog to rank for keywords that are important to our business in search engines. We blog to generate leads for our business. Comments don''t always correlate with business-building goals. 5) Reports on Your Entire Database. There are many reasons companies blog. We blog to gain authority in our industry.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Imagine you are a business that has a customer database that includes age, income, email address (and probably several other fields). This is the kind of stuff that business owners want to see — an actual plan — with real X's and O's on it that can drive strategy and has some kind of logic behind it.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Seems like there should be a correlation here. And if the correlation is weak - then perhaps the criteria for scoring need another look. Bottomline: I'd be interested to see quantitative research on this, but the anecdotal information, in my mind, suggests the correlation is strong. " paragraph of your 6/13 comment.