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How CMOs should respond to ChatGPT’s marketing impact

Martech

ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Market research ChatGPT is skilled at emulating customer personas in hypothetical interviews.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

In order to get there, you need to start with a content marketing plan and that starts with a content audit. They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics.

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inbound marketing training for free

The Effective Marketer

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Set goals : this is important for any social media platform that your company is trying to use. and measure it religiously.

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The Brand Marketer’s All-Inclusive Guide to Generative AI

Content Standard

Some use cases include: Content planning Generative AI can analyze text from source material, such as blog posts, books, social media posts, or conversations, to identify common or related themes and topics. Publishing the information they generate whole cloth can expose you to copyright, trademark, or patent infringements.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. Are you Being Discovered?

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45 best digital marketing tools to grow your business

accelerate agency

Digital marketers use digital channels to optimize promotion of products and services—including email, social media , web advertising, SMS, and multimedia messages. Digital marketing encompasses components such as content marketing , social media management, search engine optimization ( SEO ), and web analytics. Image Source.