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Marketri
JANUARY 29, 2024
I’ve written many blogs that explore how to use marketing to solve a business problem. This one is a little different. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today.
Brandpoint
FEBRUARY 13, 2023
If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. I’m reminded of the story of a friend who was leading a marketing automation installation for a large company. In terms of user adoption, it’s been quite stunning. years to achieve.
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Marketing Insider Group
OCTOBER 28, 2010
And while we all try to avoid these topics, the best way to deal with them is straight on. The Hunter – Gatherer Model One of the biggest mistakes a marketer can make is to create a plan in a vacuum. Think about the entire lifecycle from new product ideas all the way to customer retention.
Marketing Insider Group
OCTOBER 14, 2010
Share If you’re in digital marketing, you know what I mean just reading the title. You’re sitting at your desk and the email lands in your inbox with a thud: someone important in your company just did a search in a major search engine on a keyword they thought was important and your paid search ad didn’t show up.
Webbiquity
SEPTEMBER 18, 2018
Fortunately, as with marketing and analytics and other sales & marketing tools, there are a wide variety of platforms, apps, and extensions to help business professionals in almost any role do their jobs more effectively and efficiently. Gumming up inboxes with huge file attachments is not an efficient way to work.
GreenRope
MARCH 20, 2016
You are making the decision to evaluate a CRM and marketing automation platform. This is a smart decision and one that can greatly redefine your processes and business to make it more efficient and results-driven. However, CRM and marketing automation is not a one-trick pony. It is not magic.
GreenRope
MARCH 20, 2016
You are making the decision to evaluate a CRM and marketing automation platform. This is a smart decision and one that can greatly redefine your processes and business to make it more efficient and results-driven. However, CRM and marketing automation is not a one-trick pony. It is not magic.
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