Marketri
JANUARY 29, 2024
There’s No Time to Waste Generative AI is set to transform many industries, including marketing. And while we’re still in the Wild West days—as evidenced by the New York Times’ lawsuit alleging copyright violations by OpenAI —the transformation is happening at warp speed. And marketing automation was still just the germ of an idea.
Brandpoint
FEBRUARY 13, 2023
Technology, even something as cool as ChatGPT, is not a magical marketing panacea. I’m reminded of the story of a friend who was leading a marketing automation installation for a large company. Once we revise, fact-check and edit to be compelling to a human, we’re not seeing significant efficiency gains.
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SmartBug Media
APRIL 27, 2020
My highest-level folder will have a token for Copyright Year, because I know every program under that will use it and it allows me to quickly update the year on all assets. From Courtney Tobe , Manager of Marketing Automation at AvidXchange, Inc: Tokens are one of my favorite Marketo features because they are a game changer.
Industrial Marketing Today
JULY 9, 2010
Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Automating the “garbage in, garbage out” marketing approach benefits no one.”
Online Marketing Institute
JANUARY 25, 2010
Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010.
Marketing Insider Group
OCTOBER 28, 2010
Then take all the inputs you’ve received, analyze those against historical performance and model towards the most efficient way to achieve that end goal: higher return on marketing spend. An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics. All rights reserved.
Hubspot
JULY 13, 2015
Skills needed: Proficient writer, early adopter, quick learner, personable nature, good judgment, familiarity with each social media channel’s policies, conversant with intellectual property (copyrights, trademarks, etc.) Marketing Analyst. Content marketing is filled with metrics and data. Marketing Automation Specialist.
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