Remove customer
article thumbnail

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

The salesperson may have to spend a lot of time re-educating the customer and correcting misunderstandings Customers are prisoners of their own experiences (we all are). Today’s B2B salesperson must bridge the gap from the experience of others to the specific and unique needs and priorities of the customer.

article thumbnail

PKM and the Organization - Pollard

Buzz Marketing for Technology

And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. comment [].

article thumbnail

Toward a New Knowledge Society

Buzz Marketing for Technology

Copyright Violation. Decentralized Disaggregated Distributed Disintermediated Dis-Integrated Dynamic Desegregated Democratic [link] Slide 47: Democratic = The Semantic Condition Reliable networks supportâ?¦ Flag as inappropriate. Flag as inappropriate. Select your reason for flagging this slideshow as inappropriate. Pornographic.

Web 2.0 100