How to Get the Most Value out of Your Programmatic Ads
Aberdeen
NOVEMBER 5, 2019
There are a few critical features that you must look for if you want the best click-thru, view-thru, and spend/conversion rates. Examples include AppNexus, BrightRoll, DoubleClick, etc. How is the ad invoiced (dynamic CPM is far better than fixed CPM)? You can run programmatic ads in countless ways.
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