SmarkLabs

JUNE 12, 2023

Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. Let’s break down what B2B marketing automation is, why it’s crucial, and how it can transform your business operations. What is B2B Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Misalignment between marketing and sales teams can lead to poorly qualified leads being passed on, impacting conversion rates. This helps prioritize leads with the highest conversion potential.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Only B2B

FEBRUARY 6, 2024

CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey. They offer insights into website visits, search queries, social media activity, and more. This translates to higher lead quality, improved conversion rates, and maximized marketing ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

MARCH 6, 2024

And what creates the curves and turns in the journey is- marketers and salespeople focusing on the vanity metrics like: Impressions and clicks. Outreach volume (calls, emails, social media) Session duration and bounce rate. You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Only B2B

AUGUST 21, 2023

Web scraping tools extract relevant information from websites, directories, and social media platforms. Marketing automation systems enable businesses to nurture and engage with leads efficiently. Data Scraping and Web Crawling Solutions Data scraping and web crawling tools are essential for automated B2B list building.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

PureB2B

APRIL 21, 2017

These days, marketers use data analytics tools to measure the success of every marketing effort. Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent. Ask Why, Not What. Copywriting. It’s a no-brainer.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

PureB2B

APRIL 21, 2017

These days, marketers use data analytics tools to measure the success of every marketing effort. Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent. Ask Why, Not What. Copywriting. It’s a no-brainer.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62