marketing-services 
Zoominfo
JULY 2, 2020
While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?
The Point
MAY 14, 2013
In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% No-one uses “free” in subject lines any more, do they?
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Zoominfo
JULY 2, 2020
While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?
NuSpark Consulting
JANUARY 12, 2012
I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. The content and design elements of a landing page that drives conversions.
PureB2B
MARCH 24, 2016
It is no secret that marketers are constantly on the lookout for new business leads , since lead generation efforts are geared towards converting those leads. Determining user profiles before a campaign allows for more accurate lead gen targeting as it uses practical, measurable data to determine what your particular market wants.
PureB2B
MARCH 24, 2016
It is no secret that marketers are constantly on the lookout for new business leads , since lead generation efforts are geared towards converting those leads. Determining user profiles before a campaign allows for more accurate lead gen targeting as it uses practical, measurable data to determine what your particular market wants.
Customer Experience Matrix
APRIL 25, 2013
These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. I’ve recently written about some of them, including Reachforce/SetLogik and Lattice Engines.
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