NuSpark Consulting
JANUARY 12, 2012
Creating the proper conversion architecture is so critical to a company’s bottom-line, I wonder why more attention isn’t paid to this crucial element of funnel optimization. The content and design elements of a landing page that drives conversions. How to implement A/B tests and what factors to consider.
NuSpark Consulting
APRIL 13, 2012
If you were in marketing, you had media kits and circulations statements. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. And a fax machine.
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SmartBug Media
MAY 21, 2019
Jennifer Groese is the CMO at Winmo and currently oversees all marketing operations, including customer acquisition, product adoption and advocacy, and retention and experience. In this article, I highlight a few key ideas to think about when you’re considering how to create a content strategy. Using Data to Its Full Potential.
Oktopost
NOVEMBER 18, 2020
It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale. However, not all leads marketing hands over should have been handed over. Sales and Marketing Are One. This is particularly so for sales teams.
Business Brainz
JULY 11, 2021
No one can deny how crucial insight is for the success of any marketing strategy. Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs.
GreenRope
JANUARY 19, 2017
Why Complete Marketing Automation is the only #Martech you Need. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. What is a Complete Marketing Suite?
GreenRope
JANUARY 19, 2017
Why Complete Marketing Automation is the only #Martech you Need. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. What is a Complete Marketing Suite?
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