ClickZ

FEBRUARY 24, 2023

Taking a closer look at Meta’s ROAS, it may seem slightly below the average for the brands we examined, but it’s crucial to consider the broader context before getting overly concerned. Let’s take a closer look at Meta’s performance at different funnel stages, and how it delivers a strong top-of-funnel relative ROAS.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Directive Agency

SEPTEMBER 26, 2023

There are a ton of marketing agencies out there claiming they can do it all. If you’re serious about crushing your growth goals, you need a specialized performance agency. This article dives into the must-have qualities of a top-notch performance marketing agency. What are Performance Marketing Agencies?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Directive Agency

SEPTEMBER 26, 2023

There are a ton of marketing agencies out there claiming they can do it all. If you’re serious about crushing your growth goals, you need a specialized performance agency. This article dives into the must-have qualities of a top-notch performance marketing agency that have been around for 10+ years. Let’s dive in.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Paid Content 52

SmartBug Media

SEPTEMBER 9, 2022

Paid media is one of the key three (not two) discrete media types. a company newsletter). Note, that paid media only refers to the cost to place a specific message in a specific place, at a specific time. While the remaining two media types don’t involve paid placement, they’re far from free. This is a mistake.

Paid Content 98

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 98

Brandpoint

JUNE 24, 2021

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. CMI: Content Marketing Institute. B2B: Business-to-Business.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. Companies I used to work with would typically look at a 2% conversion rate as success. After all, it’s one of the few things that you can control.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. Companies I used to work with would typically look at a 2% conversion rate as success. After all, it’s one of the few things that you can control.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52