A Roadmap for B2B SMBs to Achieve Digital Transformation
Marketing Insider Group
DECEMBER 8, 2020
eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 by 2023 , accounting for 17% of sales. The typical B2B buyer performs approximately 12 online searches as research , according to Google. They also seek out content, consuming up to 13 pieces before purchase. trillion in the U.S.
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