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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 by 2023 , accounting for 17% of sales. The typical B2B buyer performs approximately 12 online searches as research , according to Google. They also seek out content, consuming up to 13 pieces before purchase. trillion in the U.S.

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How Percolate’s marketing orchestration hub enables sales success

ClickZ

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. Content produced in collaboration with Percolate.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

In the near future, a lot of day-to-day marketing activities, such as keyword research, Ad Words campaign management, copywriting and online monitoring, could be delegated to smart machine learning software. They are Google, Facebook, IBM and Amazon. Natural Language Processing and Speech Recognition.

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How B2B Marketers Can Align Sales Content And Assets With Buyer-Level Intent

NetLine

Intent data is an essential part of sales enablement. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? After that, make sure you ask your sales team. Naturally, marketing has a key role to play, too.

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30 Women Shaping B2B Tech Marketing

SnapApp

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . Sonja Jacob. Nandini Jammi.

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30 Women Shaping B2B Tech Marketing

SnapApp

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. Sonja Jacob. Nandini Jammi.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer?