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How Percolate’s marketing orchestration hub enables sales success

ClickZ

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. Content produced in collaboration with Percolate.

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14 Pro Tips for Running a Successful Business

Hubspot

According to research, though, there are a few that are more common than others : No need : A great service or product will get you nowhere if there's zero need for it. They include product, price, place, promotion, people, process, physical evidence, and performance. Advertise in some way, shape, or form. That's good. Write it down.

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Get Ready for 2024: 5 B2B Marketing Predictions You Can’t Afford to Miss

Madison Logic

One of the most exciting applications of AI in B2B marketing is the use of generative AI to create unique, compelling content. In addition to these specific use cases, AI and machine learning automate a variety of marketing tasks, such as data entry, social media management, and customer service.

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How to win in B2B with Artificial Intelligence

Rev

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. That’s a shame.

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Video Marketing and Sales Stats That Matter to Businesses

Vidyard

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Or if you’re a sales leader or rep looking for more intel or insight on how video can grab your prospect’s attention, accelerate deal cycles, and close more business—we’ve got you covered too.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

The majority (over 60%) of pharma marketing budgets are allocated to sales representatives who directly market to physicians and specialists. Pharma reps provide information about new drugs, answer questions, and build relationships. Digital ads, email campaigns, and sponsored content are all part of the paid pharma marketing strategy.

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How to win in B2B with Artificial Intelligence

Rev

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. That’s a shame.