The Point

JANUARY 13, 2015

No matter what your marketing resolutions this year – more content, better creative, etc. – A campaign can generate a phenomenal open rate, an astonishing click rate, and even hundreds of leads, and yet contribute virtually nothing to the business. Opens/Open Rate. Clicks/Click Rate (CTR).

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

TrustRadius Marketing

NOVEMBER 14, 2019

It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . Dynamic Content: Landing pages and selected interactions can trigger different results to appear within content placeholders. Look at bounce rate, common paths and more.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. Response rates for this campaign were greater that 20% which is very good for B2B campaigns. Personalize the Email Heading.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. But getting back to our category, we are often compared against Eloqua and Manticore. All rights reserved.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

JUNE 9, 2011

They are responding at rapidly decreasing rates to marketing messages and consuming more and more content on their own terms. They want content created for their needs. These are the very activities that are experiencing falling response rates, contact rates and open rates.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Content 100

LeadSquared

DECEMBER 15, 2014

We have experienced better open rates, when the email subject line uses Recipient’s first name. This data is based on the responses of 556 B2B marketing professionals, when they were asked to name their most important digital marketing activity. Long and short won’t matter as much as the content of the email.

Click Rate 52

Click Rate Open Rate FAQ Webinar Metrics 52