markempa

SEPTEMBER 4, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I hope you can make it. I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

WebMarketCentral

AUGUST 10, 2007

Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. It goes to the core skills of what being a GOOD PR person is or isn't. I mean, I admit it.

PR 20

PR Outreach Blogger Web 2.0 20

WebMarketCentral

AUGUST 1, 2007

Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

JULY 16, 2007

hours) or vendor-produced content (websites, webcasts, white papers, etc. - The survey was co-authored by marketing agency PJA. ** technorati tags: white paper syndication, ITtoolbox, survey, report, social media, B2B, IT, technology, competitive advantage, George Krautzel, Paul Dunay del.icio.us

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

SEPTEMBER 4, 2007

Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. In some cases, bloggers will provide you with rules when contacting them.

PR 20

PR Outreach Web 2.0 Astroturfing 20

WebMarketCentral

MAY 26, 2009

It started with a webcast on using Twitter effectively for business and advocacy hosted by Chris Abraham , social media guru and principal at social PR firm Abraham Harrison , and Anamitra Banerji of Twitter. The syndicated piece caught the attention of the marketing folks at ZoomInfo. Tags: Web 2.0

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

WebMarketCentral

SEPTEMBER 14, 2009

Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 tactics to boost b2b marketing results. Tags: Cool Web Marketing Tools.

Tools 20

Tools Best Practices Web 2.0 Adwords 20