Remove Consulting Remove Paper Remove Vendors Remove Wikipedia
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Tribes Rule the Hyper-Social Organization

Paul Gillin

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. In a market in which peer information is easily obtained, the vendor becomes nothing more than one more voice in the crowd, and probably not a very important one at that.

Rules 50
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

In this scenario, you really need Program/Project mgmt and your consulting partner (in my opinion) should not be your PMO. Too many people come to Telligent, as a platform vendor (yes, we have multiple extensibility points and workflow definitions), and say they “Want Facebook&# for thier website. consultant. consultant.

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Why Marketers Need to Rise Above the Deluge of Crappy Content

Hubspot

The top vendors have active blogs. 2) More vendors in each market are entering the Content Arms Race. Once a single vendor creates a buzz with their sexy new ebook, the others are never far behind. An ebook or white paper every six months might have been good enough last year. Which made me think.

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Complete Guide to B2B Marketing

Directive Agency

As an example, at Directive Consulting, we sell into three different personas. Most traditionally, lead generation assets are grouped as: White Papers. Wikipedia (Non-VA). Sites that compare vendors (Capterra, clutch, software advice, getAPP, G2Crowd, etc.). VP of Marketing. Marketing Manager. Type 3: Lead Gen Content.

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B2B Category Creators Episode 2 Transcript

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” So all of a sudden, you just see a sea of people that were previously writing on the paper and pen, all of them take out their computers and they open up classmetric. Then I went to London to do consulting. If you’re looking for one, what are the vendors that you’ve considered?” Nobody sees you.