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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Today’s post is about Marketing Automation. Marketing automation platforms are a foundational element of the martech stack. Marketing automation is very powerful and can be very complicated. Marketing Automation Platforms.

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How to Measure Marketing Automation Success

Sharpspring

Marketing automation is a highly effective way to give your audiences the personal, consistent communication they crave. However, if you aren’t tracking your efforts, you might not be making the most effective use of your marketing automation budget. So, how to measure marketing automation success?

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7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Click-through rates (CTR). Measure the percentage of clicks on links within emails, ads, or other marketing communications. CTR is a valuable metric to assess the effectiveness of your calls-to-action and the level of interest generated by your content.

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7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Click-through rates (CTR). Measure the percentage of clicks on links within emails, ads, or other marketing communications. CTR is a valuable metric to assess the effectiveness of your calls-to-action and the level of interest generated by your content.

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Measuring Content Syndication Success: Metrics and Analytics Unveiled

Only B2B

Must Read: 14 Expert Tips to Boost Your Blog Traffic with Content Syndication Key Metrics for Precise Performance Assessment Click-Through Rate (CTR) : CTR measures syndication’s efficacy in driving readers to content. HubSpot’s research showcases an average CTR of 2.46% across industries.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

Just think about it: if you could bridge the gap between email marketing performance and social media activities, landing page conversions, or new customer acquisitions, you are that much closer to improving your sales funnel and delivering content that your community loves. Solution: Closed-Loop Marketing.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Overall, there are 3 billion social media users. 91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ).

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