Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. What do you do when the bulk of your marketing content, with the exception of case studies is product focused?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Rule #2: Content comes before redesigning your website Avoid the site redesign cycle of frustration by first developing a clear game plan for creating or repurposing existing content for the new site. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he his cursed to roam the earth as a Cleveland Browns fan. I had an epiphany the other day.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? County, region, state or city?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. Less than seductive technology. I have found this to be a poor comparison.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. But there are 400 million people on Facebook,&# Gilbert said. “I want to know what they are saying, too.&# I checked it out, and tweeted it. that’s a big deal.

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164