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37 Must-Know Marketing Trends & Statistics Post COVID

Outgrow

As marketers, we were keen to know how the marketing community is adapting to the new normal. 40% of content marketers have allotted more resources towards creating content for social media and online communities. Further, we found that the industry-wide Cost Per Click (CPC) increased by 18.9% So, let’s begin!

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How to Practice SEO and Accomplish a Strong ROI

Golden Spiral

Whether you are a part of the marketing community supporting or implementing SEO, looking for more education, or part of the 54% looking to calculate ROI, this blog post will help you find a clear path to making SEO work for you. The investment in each keyword equals $100 dollars per month. The cost per click (CPC) is $5.00.

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What Are Marketing KPIs?

ClearVoice

The professionals who manage plants and factories would say it’s important that the communities where employees live should be celebrated, not forgotten while budget is poured into major markets. The head of sales would say it’s important because all of the marketing department’s efforts are ultimately supposed to support sales.

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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM). This will help you reach more people at a lower cost and maximize your ROI.

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The Cost of Social Media Advertising in the Philippines

Spiralytics

With that said, ad costs will vary depending on the target audience. According to Lebesgue , the average CPM for Facebook ads targeting women is $6.01 (PHP340.16) and $4.92 (PHP278.47) for men. So targeting a more niche audience, such as makeup enthusiasts aged 30 and above, may result in higher costs but more conversions.

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[Publisher Series] Revenue Optimization, Part I: Data Insights & Reporting

Outbrain

display ad CPM has fallen from a high of $1.34 No Publisher should have to choose between paying its staff or bringing important information to their community. However, an increase in unique visits could be a leading indicator if those visitors return next month and consume the average number of page views per visit.

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[Publisher Series] Revenue Optimization, Part I: Data Insights & Reporting

Outbrain

display ad CPM has fallen from a high of $1.34 No Publisher should have to choose between paying its staff or bringing important information to their community. However, an increase in unique visits could be a leading indicator if those visitors return next month and consume the average number of page views per visit.