markempa

MAY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

NOVEMBER 8, 2005

" The interview is featured in the November 8, 2005 issue of Marketing2IT. " The interview is featured in the November 8, 2005 issue of Marketing2IT. It begins with the mindset that lead generation is really a conversation rather than a series of campaigns. Read How to Nuture Leads article on Marketing2IT.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

JUNE 16, 2006

David Meerman Scott, author of Cashing In With Content , wrote a post on direct to consumer press releases today as discussion leader on the IAOC blog. He features my recent book launch as a direct to consumer news release case example. It all began in this conversation, Direct-to-Consumer News Releases: Do they suck?

PR 120

PR Lead Generation Rules Generation 120

markempa

MAY 23, 2005

MarketingProfs featured an article by Rob Engelman called, Seven Strategies for the New Year. MarketingProfs featured an article by Rob Engelman called, Seven Strategies for the New Year. The article is geared for individuals like sales people, entrepreneurs and professionals who have to do lead generation for themselves.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

FEBRUARY 28, 2007

Features and benefit are cool, but sooner than later everyone’s car has the same features anyway. Features and benefit are cool, but sooner than later everyone’s car has the same features anyway. It’s what people remember and identify with. It’s what people remember and identify with.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 7, 2005

BTW – every page is a landing page to search engines) The case study features, Ken Kornbluth, President MarketingPilot who says, "…People are really calling from our landing pages. Ten times more people call now. Ten times more people call now. Most landing pages dont do that! Most landing pages dont do that!

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 13, 2007

Relevance is one of the most difficult things to achieve with lead generation programs but trigger events can help a great deal. Messaging that addresses (in a personalized manner) a specific problem that your prospect is having is more relevant and thus will be more effective than a generic features and benefits message.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Webbiquity

JULY 26, 2010

Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Marketing Finger ( Resources Studies Social Media Consulting ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

markempa

APRIL 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120