Remove behavior
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Winning the B2B race from sales to profitability

Martech

There are two major vectors in determining your future path, each with two minor vectors: Vector 1: Cost of acquisition (CoA) What are you paying to acquire the customer and get the conversion? Therefore, it takes, on average, 18 months to amortize the CoA. But CLV is mostly aspirational unlike CoA, which is measured after it occurs.

COA 99
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Why Hybrid Work Supports Mental Wellbeing for Employees

Salesforce Marketing Cloud

We’re going to see an increase in mental and emotional health resources,” said Dr. Emily Anhalt, co-founder and chief clinical officer at Coa , an online mental health and emotional fitness studio. ALEXA MEYER | CO-FOUNDER AND CEO OF COA. That leads to modeling behavior where direct reports can see that their boss is human, too.

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Why Compassionate Leadership Matters

Salesforce Marketing Cloud

In fact, in a classic leadership paper first published in 1966 by Bowers and Seashore , support – “behavior that enhances someone else’s feeling of personal worth” – is named as one of four crucial components to effective leadership. What makes compassionate leadership so challenging?

COA 98