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Winning the B2B race from sales to profitability

Martech

The equally hard question for those of us in the rat race is, “How and when does the focus move from conversion and revenue to profitability?” There are two major vectors in determining your future path, each with two minor vectors: Vector 1: Cost of acquisition (CoA) What are you paying to acquire the customer and get the conversion?

COA 106
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Why Hybrid Work Supports Mental Wellbeing for Employees

Salesforce Marketing Cloud

As Covid moves squarely into an endemic phase and people continue to quit their jobs in record numbers, the conversation around working from home persists. ALEXA MEYER | CO-FOUNDER AND CEO OF COA. In addition, leaders need to get engaged in the conversation around mental health to help create a more open environment.

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Loneliness Is Bad for Business – How to Make Employees Feel More Together

Salesforce Marketing Cloud

Normalize the conversation around loneliness. Before companies can implement tools or solutions for employees, she said, they need to normalize the conversation around feeling lonely. Yes, the conversation can begin from human resources or the C-suite to set a tone, but anyone can check in with coworkers without it being invasive.

COA 98
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Why Compassionate Leadership Matters

Salesforce Marketing Cloud

Human resources guru Laszlo Bock suggests , “Start every conversation with the simple question: ‘How are you? I worked with a founder who tended to set impossibly harsh standards for himself,” said Dr. Emily Anhalt, a psychologist and co-founder of Coa , a mental health start-up. I just want to check in on you.’

COA 98