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Winning the B2B race from sales to profitability

Martech

Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution From sprint to distance, from revenue to profit So, how does a company know when it’s time to shift gears and operate from a longer-term view? Your company must add customer marketing to its palette. Therefore, it takes, on average, 18 months to amortize the CoA.

COA 106
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Why Hybrid Work Supports Mental Wellbeing for Employees

Salesforce Marketing Cloud

As Covid moves squarely into an endemic phase and people continue to quit their jobs in record numbers, the conversation around working from home persists. In fact, 85% of workers prefer a hybrid work scenario. This is a reason companies should consider overall employee wellbeing — and hybrid work factors into that.

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Loneliness Is Bad for Business – How to Make Employees Feel More Together

Salesforce Marketing Cloud

Loneliness and isolation have become growing workplace concerns as more people work remotely for at least part of the week. Thirty-six percent of Americans report feeling serious loneliness, and 65% of people who switched to remote work during the pandemic said they felt more disconnected from their coworkers. Go to Trailhead.

COA 98
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Why Compassionate Leadership Matters

Salesforce Marketing Cloud

But the recent pandemic has prompted executives at the highest levels to consider how leading with empathy can be a primary tool for managing a team. However, it takes time to create sea change in management styles. Be easier on yourself, show vulnerability, and model a work-life balance. Laszlo Bock , Human Resources guru.

COA 98