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How to Build a B2B Email List that Converts: Proven Strategies and Future Trends

Only B2B

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. What is a B2B Email List? Must Read: How to Build an Email List Fast? Require registration to gather contact details and expand your email list.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Conversions and conversion rate. What about the open rate?

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PathFactory’s 5 Best Marketing Campaigns of 2018

PathFactory

Each partner had a registration quota that would earn them the entire list of registrants. Choose your partners carefully to ensure you generate a lead list that benefits everyone. According to a Demand Gen Report survey , 75% of B2B marketers listed generating higher quality leads as their top priority.

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Click to give with GreaterGood: Thursday’s Daily Brief

Martech

Did you think open rates would drop? With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Read more here. Read more here.