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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. 32 percent use social media as an outbound marketing channel for demand generation. Mobile Marketing.

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Back To School: Four Lead Generation Lessons to Learn Now

Opt Intelligence

The basic premise of lead generation hasn’t changed, but technology and targeting sure has. Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. The term “opt-in” comes up a lot in online marketing. The best part?

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. Reader Service and Lead Generation. Video Marketing. Mobile Marketing. Registration-related Products. Privacy Policy | Contact Us. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights.

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The Top 3 Benefits of Opt-In Advertising

Opt Intelligence

The term “opt-in” comes up a lot in online marketing. And in a way, people “opt-in” to your marketing in a variety of ways, including following you on social media. Opt-In Advertising Maintains Data Privacy Compliance. Opt-In Advertising Doesn’t Require Landing Pages. Convinced that opt-in advertising is right for you?

Opt-in 40
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A 50-Point Checklist For Creating The Ultimate Landing Page

Online Marketing Institute

Do you provide a privacy and or terms & conditions statement/link? Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)? Are you including a link to your privacy policy next to the email field of your form? Oli is Co-Founder & Creative Director at Unbounce. Oli Gardner.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). We're going to talk more about Internet marketing, online marketing. It works for real lead generation.