The Top 3 Benefits of Opt-In Advertising
JANUARY 15, 2019
The term “opt-in” comes up a lot in online marketing. And in a way, people “opt-in” to your marketing in a variety of ways, including following you on social media. But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in.