article thumbnail

Social Media: The Journey Begins With You

Marketing Insider Group

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share your thoughts, post a comment.

article thumbnail

Does Your Business do Podcasts? It Should

Anything Goes Marketing

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. It really works and I come away from the podcast with some better insight into the sales and marketing process. Well if you're into online marketing and you're down with web 2.0.

Web 2.0 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

18 Ways to Guarantee Nobody Misses Your Next Webinar

Hubspot

We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! but focus on how to use social media and inbound marketing in unison.

article thumbnail

45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. Lead Generation Tools Here’s an overview of the top 5 digital marketing tools for lead generation , each designed to help businesses attract and capture leads more effectively: 6.

article thumbnail

Back To School: Four Lead Generation Lessons to Learn Now

Opt Intelligence

The basic premise of lead generation hasn’t changed, but technology and targeting sure has. Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. The term “opt-in” comes up a lot in online marketing. Want to learn more?

article thumbnail

Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. 32 percent use social media as an outbound marketing channel for demand generation. Mobile Marketing.

B to B 40
article thumbnail

45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. Lead Generation Tools Here’s an overview of the top 5 digital marketing tools for lead generation , each designed to help businesses attract and capture leads more effectively: 6.