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Why the business automation market is poised to explode

Martech

Last month, Perkuto joined more than 2,000 registrants across the globe to attend the Workato partner kickoff event. And a lot of those insights show just how critical these tools are becoming for marketers. Get the daily newsletter digital marketers rely on. Building an effective automation strategy.

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11 Plays to Get Your Business Back After Covid-19 And The New Normal

Hinge Marketing

But, what about your business? And when it comes to staffing and programs, don’t just think about cutting back. For example, at Hinge, we tell clients that if they co-brand a webinar with us, we can double or triple the normal number of registrations they receive. Personally, you have enough air, water, food, and sleep.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Marketing automation&# is a misleading term.

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How to Set Up a Zoom Webinar Event Program in Marketo

SmartBug Media

When connecting Zoom Webinar with Marketo Event Program, you are able to trigger automated emails for registrations, follow ups, and more. Click through to read helpful information on tokens, registration forms, triggered emails, and more. Event promotion should start about one month prior to the event start date.

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What is B2B Purchase Intent Data?

Aberdeen

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO). To use urgency in your SaaS free trial marketing strategy, you can apply one of the following ideas: Send emails to users reminding them that their free trial is about to expire.