Paul Gillin

JUNE 24, 2010

any company, regardless of the financial impact. In order to compute return, you need to think in financial terms. There are other ways to measure return (for example, improvement in customer satisfaction scores), but unless those outputs can be measured financially, they really don’t qualify as considerations in ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

MAY 22, 2018

From registering with the government to getting the word out about your business to making key financial decisions, here’s an overview of what you'll need to do to start a successful business. Remember: You're not just selling your product or service -- you're selling a combination of product, value, and brand experience.

Startups 101

Startups Top of Funnel Work Management Business 101

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. And that’s important – now more than ever. It funds itself. And then some.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Hubspot

FEBRUARY 28, 2017

It also includes which key activities sales reps must follow to keep deals moving forward, and important sales strategies for increasing productivity, efficiency, and data visibility. How do you register it with the government? How do you build a website? Who’s your target customer, and what tactics and messaging should you use to reach them?

Startups 28

Startups Business Template Case Studies 28