article thumbnail

LeadsRx Announces New Capabilities That Reveal Entire Paths-To-Purchase for Mobile App Events Including Television, OTT, Podcast, Radio, Digital, and More

LeadsRX

November 30, 2021 – Marketing analytics company LeadsRx today announced new capabilities for mobile app developers that solve the problem of multi-touch attribution (MTA) for app installs, registrations, and in-app events. Portland, Ore.,

article thumbnail

11 Plays to Get Your Business Back After Covid-19 And The New Normal

Hinge Marketing

For example, at Hinge, we tell clients that if they co-brand a webinar with us, we can double or triple the normal number of registrations they receive. Many of them have set new webinar registration and attendance records by working with us. Re-packaging/Pricing. Play 7: Realize that time does not equal value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

article thumbnail

How to run effective campaigns

MKT1

We’re a small team of two focused on making your life easier with efficient, revenue-generating campaigns--on LinkedIn and Google. Looking at campaign influence shows you which “campaigns” touched a closed-won account throughout the lifecycle. Hopefully this newsletter put you on the path toward campaign excellence!

Campaigns 111
article thumbnail

Click to give with GreaterGood: Thursday’s Daily Brief

Martech

“In essence, open rates are a vanity metric,” said Frank Brooks, Head of EMEA Marketing at Dotdigital, speaking at MarTech Conference (free registration required). Enhanced cross-channel attribution and campaign tracking. Tyler Samani-Sprunk , Co-Founder & CMO at Simple Strat. ” Read more here.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer. For example, here's an inbound link to our co-founder Dharmesh's blog.