Webbiquity
FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Resource Management.
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WebMarketCentral
SEPTEMBER 29, 2009
One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?
Marketing Insider Group
JULY 1, 2020
Defining a martech stack that works for your company can make things much more efficient. When visitors click on the tab for REI’s CO-OP Journal, they stumble into a sea of well-organized content. REI’s content hub has enough complexity to deserve a microsite. What content marketing tools are you using now?
Hubspot
MARCH 10, 2016
For example, here's an inbound link to our co-founder Dharmesh's blog. 57) Microsite. Microsites are used when marketers want to create a different online experience for their audience separate from their main website. Here's a list of 11 of the best microsite examples out there.). ElfYourself.com is a great example.
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