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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Event Registration, Marketing, and Promotion. Event Registration, Marketing, and Promotion. To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing. Technology is available to manage this process more efficiently.

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Why the business automation market is poised to explode

Martech

Last month, Perkuto joined more than 2,000 registrants across the globe to attend the Workato partner kickoff event. And a lot of those insights show just how critical these tools are becoming for marketers. iPaaS is having its moment. Gartner revealed that 34% of CIOs in the U.S.

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11 Plays to Get Your Business Back After Covid-19 And The New Normal

Hinge Marketing

For example, at Hinge, we tell clients that if they co-brand a webinar with us, we can double or triple the normal number of registrations they receive. Many of them have set new webinar registration and attendance records by working with us. Play 11: Take advantage of an email or marketing automation platform (MAP).

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Marketing automation&# is a misleading term.

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How to Set Up a Zoom Webinar Event Program in Marketo

SmartBug Media

When connecting Zoom Webinar with Marketo Event Program, you are able to trigger automated emails for registrations, follow ups, and more. Click through to read helpful information on tokens, registration forms, triggered emails, and more. According to RingCentral, 25 percent of registrations will plan to just watch the replay.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

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What is B2B Purchase Intent Data?

Aberdeen

First-party intent data is behavioral information you capture on your own website, in your marketing automation system , CRM system, through customer feedback, or application logs. Third-party intent data is collected by co-operative networks of B2B publishers via user registrations, cookies, or tokens within a website.