Customer Experience Matrix

FEBRUARY 26, 2012

More important, channel marketing issues have cropped up several times recently in my consulting and are likely to be even more prominent in my work at Left Brain DGA. Balihoo can automatically apply co-op dollars to locally-selected campaigns, billing local partners only for the net amount due. So it was worth taking a look.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Unbounce

MARCH 2, 2020

To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects. Just take a look at a landing page we used to advertise our trial of Unbounce back in our early years, compared to a landing page we’re using today…. But it is possible. Sound cool?

Landing Pages 140

Landing Pages Top of Funnel Work Management Sample 140

SnapApp

JULY 7, 2017

While quiz completions are valuable, the main goal was to get the user to eventually request a consultation. With this in mind, we used the “thank you” page upon completion of the quiz to give the user their results with a personalized Call-to-Action to schedule a consultation specifically for the surgery they were most qualified for.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Sword and the Script | B2B

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Marketing AI 125

Marketing AI Paid Content Work Management PR 125

Sword and the Script | B2B

NOVEMBER 24, 2020

About this time last year, I looked at data in two reports by providers of SaaS software for hosting virtual events. The takeaway is, if you’re getting 50% of your registrants to attend your virtual event, you are doing better than many of your peers. >>> 58% create a nurture steam tailored to registrants and attendees.

B2B Marketing 65

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 65

Inbox Insight

JULY 12, 2024

Industry The software/technology sector stands out as the leading industry (36%), followed by finance and banking (12%). Top 10 trusted channels for B2B buyers during research 60% of B2B buyers prefer to use software comparison websites when researching business challenges, making it the most popular information source.

Work Management 52

Work Management Enterprise Management Marketing Management Research 52

Online Marketing Institute

JULY 31, 2012

Tool: Open Site Explorer (SEOmoz) URL: Opensiteexplorer.org What it does: Offers data on most-linked-to content and most-linked-from sites, and allows Web publishers to compare their own data against the competition. Accounting and Billing Software. Consultants. Consultants, Fulfillment. Production Software.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40