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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. Employees can help define the company vision. They can imagine ways to actualize this vision.

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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? Tech companies are bought and sold every day. It’s in the company’s genes — going back to apps to edit photos and publish newsletters back in the eighties and nineties. Maybe not so much in this case. Start to finish.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Marketing can’t be automated.) 2) HubSpot.

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What's an Implementation Partner & How Do You Work With One?

Hubspot

I loved the experience, and it gave me an understanding of just how amazing implementation partners can be for the companies they support. Implementation partners work directly with your customers to ensure they're getting the most out of your product. The agency can look forward to more work and customers.

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The 10 top e-commerce solutions providers for B2B organizations

Sana Commerce

This is because they can adapt or customize any part of the code to suit their requirements. They offer a range of pre-built features and functionalities that can be customized to an organization’s needs and business goals. Platforms that offer customization and control may require technical teams to maintain them.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 84% of CEOs and VPs say they use social media to help make purchasing decisions. Social is viewed as the second-most effective digital tactic for customer retention, behind only email. CMS Wire ).

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . The sales team also need to verify that the lead has a problem the company’s product or service can actually solve.