Envy
FEBRUARY 13, 2021
When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Anyone whose title begins with a C is C-level, like the CEO, CISO, CMO, and CTO. Did we miss any? Churn rate.
SmartBug Media
AUGUST 16, 2023
So I’ve picked out six sessions and expanded on what they’re about, why they’re important, and how they can benefit customer success leaders, CMO, culture leaders, and others. What 100M+ Phone Calls Reveal About Data-Driven Marketing What’s it about? GTM for All: Helping Unlock Playbooks for Every Company What’s it about?
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Engagio
JULY 19, 2021
Marketing will never be the same. ABX represents the next evolution of account-based marketing , and — we believe — a realization of this model’s true potential. In simple terms, it involves reframing ABM and B2B go-to-market strategy through a distinct customer-experience lens. The time is now.
Engagio
JUNE 24, 2019
As marketers, many of you reading this understand our jobs have many challenges. For years at Marketo I had challenges, but I was fortunate enough to work with the best marketing team in the business and leverage outstanding technology. We did a lot of Enterprise marketing. Engagio from day one was special.
Webbiquity
JANUARY 19, 2016
Image credit: The CMO Survey. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 80% of marketers use these as primary success metric; 56% base social success on website traffic.
SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .
Content Standard
FEBRUARY 9, 2015
There’s been some buzz in the venture capital (VC) community recently about the importance of start-up content marketing, particularly when it’s unleashed in the Software-as-a-Service (SaaS) start-up scene. ” Start-ups have traditionally skimped on marketing dollars until their later stages. .”
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