Exo B2B

OCTOBER 10, 2023

As I wrote in my previous post, the vast majority, if not all, of the comments, speeches, opinions, etc. on AI in marketing were that it should play the bottom two roles in the Gartner-style quadrant he created (below). Seen in Lee Odden’s presentation: Gartner’s famous Hype Cycle for new technologies.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

BuzzSumo

JUNE 30, 2019

This is a big part of what helps a brand differentiate itself from competition, and what helps to fill the gap between the products companies make and the emotional experience a brand idea can convey,” Google’s Brand Strategy Director says in an article for Wharton. It simply means having a point of view and finding a way to express it.

Personalization 99

Personalization Brand Identity Branding Peer-to-peer 99

6sense

NOVEMBER 9, 2021

Play Bigger’s Dave Peterson was the special guest on a popular weekly live broadcast called CMO Coffee Talk (which airs live at 8am on both the East and West coasts), hosted by 6sense and Heinz Marketing. And categories were outsourced to the domain of companies like Gartner, Forrester and IDC. You just have the ultimate choice.

CMO 48

CMO Enterprise Management Work Management Marketing Management 48

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Keeping a Closer Eye on Content ROI – CMO Council. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Zoominfo

JULY 14, 2023

Market positioning is a combination of: Competitive differentiation: Clearly define how your brand and product offerings are different from the competition. You may decide to create a printed version of that eBook and directly mail it to the CMO at that high-intent account.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

ClickZ

APRIL 15, 2020

It’s hard to differentiate. Q) What are your expectations for a CMO? My philosophy on CMOs is that there are three pillars of marketing. CEOs are often looking for a unicorn CMO who is going to be good at all three of those things. I don’t think such a CMO exists. You can live without the vitamin.

Account Based Marketing 127

Account Based Marketing Marketing Automation Services Enterprise Management Work Management 127

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. MarketingSherpa. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100