Martech

JUNE 4, 2024

Their growth was built on a lead gen model. Demand gen marketers aim to educate and inform their audience. Canberk Beker is the head of growth at HockeyStack, a platform that helps marketers better understand how their marketing tactics contribute to growth. And all of these customers are B2B SaaS companies.

Lead Gen 104

Lead Gen Lead Ranking Marketing Qualified Leads Demand 104

Outgrow

NOVEMBER 1, 2022

Why traditional B2B marketing attribution is broken and what you can do about it. Boosting customer acquisition for SaaS through a freemium model. Aligning customer expectations, values, and outcomes. Saksham Sharda: Fill in the blank: An upcoming marketing trend is __. Brendan Hufford: Talking to customers.

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

Content Standard

AUGUST 2, 2018

In recent years, sites like Facebook began changing the way their algorithm displays posts in users’ News Feeds in order to prioritize posts from family and friends and devalue posts from branded pages and publishers. If you rely on them to meaningfully understand your brand’s social performance, you’ll be disappointed.

Marketing Attribution 49

Marketing Attribution Lead Ranking Social Media Multi-Touch Attribution 49

chiefmartech

OCTOBER 30, 2016

I do not believe in marketing “attribution”. Beyond the combined power of algorithms, data, software and professional know-how, the concept is — at its foundation — flawed. It embodies everything marketers ever wanted to get out of data! Plus CMOs can now be held accountable, making CEOs happy. A BLACK HOLE.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

B2B Marketing Directions

DECEMBER 3, 2017

For several years, marketing leaders have faced growing demands from the C-suite to prove the value of their activities and programs. Marketing accountability has become the mantra for many CMO's, and return-on-investment has become the gold standard for measuring marketing performance.

Marketing Attribution 47

Marketing Attribution Lead Ranking Paid Search Agency CMO 47

Full Circle Insights

FEBRUARY 8, 2021

Originally published on Marketing Tech News. Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Focusing on the customer experience.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

NOVEMBER 25, 2020

Originally Published on Thrive Global. Larry Ellison taught us all how to be marketers and I got the chance over the years to serve as CMO and VP of Marketing for many Silicon Valley software companies. Can you share a story about the funniest marketing mistake you made when you were first starting?

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52